Labrinth Let the Sunshine video analysis
Firstly I have chosen to analyse 'Let the Sunshine' by Labrinth as I believe that this song could be a one of 3 possible choices that i may use for my A2 music video project.
This song is the genre of pop, and the genre is shown to guide this music video by typical stereotypes of male pop music videos, for example, there are several close ups of the main artist, Labrinth, implying that he is the main focus of the video. Also the film is non chronological throughout, as you see him in different places throughout the video and there isn't an obvious story line portrayed by the actual scenes within the video, but only from the lyrics that are sang within the video. However, stereotypically in pop videos you get back up dancers or the artist takes part in a dance routine, so therefore this music video goes against these stereotypes in this way as within the video Labrinth uses expressive dance and dances on the spot, suggesting it is not rehearsed and he doesn't have any backing dancers to support him.
I don't think the audience could use their knowledge of the pop genre to judge this product and try to understand it, as although in some ways it does fit in with the conventions of pop music videos, not everything within the video is something typically used in the pop genre. However the use of the relationship between the visuals and the lyrics in the video, such as when Labrinth says "Let the sun shine" he is standing in high key lighting with the sun shining in the background. This could give a message to the audience that there is always light shining on you and someone or something guiding you to the best place in life.
I think the lyrics of the song tend to reflect society more than the actual setting and footage that is used to create this pop music video. This is because in life you couldn't actually stand in the middle of the street with the sun shining naturally in the background throwing your arms in the background. However, the lyrics that are being sang fit in with the actions and setting of the video, therefore making it reflect society more by using both the lyrics and the setting to portray correct message to the target audience.
I believe that you could say some parts of this video go with the theory of Andrew Goodwin, however some things within the video could challenge this. For example, this video doesn't use the voyeuristic treatment of the female body. On the other hand, there are a lot of close ups of the artist therefore focusing on the main artist in the video, also there is a relationship to the visuals and relationships, stated in one of the paragraphs above. Also to challenge Andrew Goodwins theory, this video doesnt have obvious genre conventions of a pop music video because of the setting and the use of having no backing dancers, and concentrating on the main artist within the video.
I think the lyrics of the song tend to reflect society more than the actual setting and footage that is used to create this pop music video. This is because in life you couldn't actually stand in the middle of the street with the sun shining naturally in the background throwing your arms in the background. However, the lyrics that are being sang fit in with the actions and setting of the video, therefore making it reflect society more by using both the lyrics and the setting to portray correct message to the target audience.
I believe that you could say some parts of this video go with the theory of Andrew Goodwin, however some things within the video could challenge this. For example, this video doesn't use the voyeuristic treatment of the female body. On the other hand, there are a lot of close ups of the artist therefore focusing on the main artist in the video, also there is a relationship to the visuals and relationships, stated in one of the paragraphs above. Also to challenge Andrew Goodwins theory, this video doesnt have obvious genre conventions of a pop music video because of the setting and the use of having no backing dancers, and concentrating on the main artist within the video.
No comments:
Post a Comment